Job Details-

Job Title: Market Research Analyst

Location: Gurugram

Experience: 2-5 year

Working Days: 5 days per week

Working Hours: 9 hours

Qualification: Any Graduate 

Key Responsibilities:

1- Primary and Secondary Research: Conduct thorough primary and secondary research to gather insights on market trends, customer preferences, and industry developments.

2- Data Analysis:

1. Analyze email campaign data using Excel and Google Analytics tools to track KPIs such as open rates and conversions.
2. Segment audiences for targeted, personalized campaigns.
3. Convert data into actionable insights to refine strategies, boost engagement, and enhance ROI.

3- Competitor and Market Analysis-  Conduct comprehensive competitor analysis and in-depth market research to identify opportunities and threats. Analyze competitors' strategies, products, pricing, and customer feedback while assessing industry trends and customer needs. Use tools like SWOT analysis and market segmentation to generate actionable insights that inform strategic decisions and position your business competitively.

4- Business Development: Identify and explore new business opportunities by staying informed about market updates and emerging trends.

5- Contact Discovery: Proficient in contact discovery using platforms like Hoovers, Discovering, Bloomberg, Jigsaw, Zoom Info, One Source, LinkedIn, Lead411, prospect.io, Apollo, Lusha, etc.

6- Data Management: Manage and analyze databases, including data extraction, scrubbing, cleaning, and validation using essential Excel functions.

7- Revenue Analysis: Demonstrates a strong capability in analyzing revenue streams and applying market research insights to drive revenue growth. Possesses expertise in leveraging personal skills and key result areas (KRAs) to optimize revenue generation. Able to identify and focus on core revenue factors, using data-driven strategies to enhance financial performance and business growth.

8- Cross-functional Collaboration: Work closely with cross-functional teams to understand research needs, develop plans, and support business objectives.

9- Regulatory Awareness: Stay updated on government policies and regulations that could impact business operations and revenue streams.

Key Skills:

1. Strong analytical skills and hands-on experience with data tools and technologies.
2. Capability of quick analysis of Market Trends and Market Demand
3. Ability to manage and analyze large datasets effectively.
4. Must have good knowledge of LinkedIn Operations and Sales Navigator.
5. Familiarity with industry-standard research tools and platforms.
6. Proficiency in MS Office, particularly Excel.
7. Excellent problem-solving abilities and attention to detail.
8. Strong communication and collaboration skills.

Job Details-

Job Title: Digital Marketer

Location: Gurugram

Experience: 2-3 yrs

Working Days: 5 days per week

Working Hours: 9 hours/ Night Shift

Qualification: Any Graduate

Key Responsibilities:

1- PPC Campaign Management:

• Develop, implement, and optimize PPC campaigns on platforms such as Google Ads, Bing, Facebook, and other relevant networks.

• Conduct keyword research, create compelling ad copy, and optimize landing pages to improve quality score and overall performance.

• Monitor and analyse

• Campaign performance, adjusting strategies to improve ROI.

2- Lead Generation:

• Design and execute lead generation strategies through paid and unpaid marketing efforts.

• Track, analyse, and report on the effectiveness of lead generation campaigns.

• Use data-driven insights to improve conversion rates and overall campaign success.

3- Reporting & Analysis:

• Prepare performance reports on campaign outcomes, including key metrics such as impressions, clicks, conversions, and ROI.

• Use tools such as Google Analytics, SEMrush, and others to track and optimize campaigns.

4- Collaboration:

• Work closely with the content, design, SEO and sales teams to align marketing efforts with business objectives.

• Stay updated on industry trends, new tools, and best practices in digital marketing.

Requirements:

1. Minimum of 2 years of experience in digital marketing, with a focus on PPC and lead generation.

2. Demonstrated experience in International Markets (specially US and Europe) and a deep understanding of how to tailor campaigns for different regions.

3. Proficiency in Google Ads, Facebook Ads, LinkedIn and other relevant ad platforms.

4. Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar platforms.

5. Must have knowledge of Marketing friendly content.

6. Excellent verbal and written communication skills.

7. Creative thinking and problem-solving abilities

Job Details:-

Job Title: Content Writer

Location: Varanasi/Gurugram

Experience: 2-5 year

Working Days: 5 days per week

Working Hours: 9 hours

Qualification: Any Graduate 

Key Responsibilities:

1. Content Creation:
   1. Research, write, edit, and proofread high-quality content for various channels, including blog posts, articles, website copy, social media posts, email flyers, case studies, email newsletters, and more.
   2. Develop content aligned with the company's voice, tone, and brand messaging guidelines.
2. SEO and Keyword Optimization:
   1. Incorporate SEO best practices into content creation, including keyword research, meta descriptions, and on-page optimization techniques.
3. Content Strategy:
   1. Collaborate with the marketing and content teams to develop and execute content strategies that align with business goals and target audience needs.
4. Market and Industry Research:
   1. Conduct thorough research on industry-related topics, audience preferences, and current trends to produce relevant and up-to-date content.
   2. Stay informed about the latest developments in the industry to ensure content remains fresh and relevant.
5. Content Editing and Proofreading:
   1. Review and edit content other writers or team members produce for accuracy, clarity, grammar, and adherence to brand guidelines.
   2. Ensure all content is error-free and meets the highest quality standards before publication.
6. Social Media and Community Engagement:
   1. Create and manage content for social media platforms, including writing posts, engaging with the community, and responding to comments or messages.
7. Tool Management:
   1. Utilize content creation and management tools (such as Grammarly, Beefree, or Canva) to enhance the quality and efficiency of content production.
   2. Stay updated on new tools and technologies that can improve content creation, distribution, and measurement, and make recommendations for their adoption

Key Skills:

• Proven experience as a content writer, copywriter, or similar role.
• Exceptional writing, editing, and proofreading skills with a solid attention to detail.
• Knowledge of SEO best practices and experience with keyword research tools.
• Ability to write for different audiences and tailor content to various platforms.
• Strong research skills and the ability to quickly understand complex topics.
• A good hold on all the creative tools like Beefree, Canva, etc .
• Experience with social media platforms and content marketing strategies.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.

Job Details:

1. Designation: Process Associate
2. Qualification: Any Graduate (Science Graduate Preferred)
3. Industry Experience: Fresher
4. Working days: 5 Days
5. Shift Timing: 10:00 AM to 7:00 PM

A Process Associate is responsible for performing key operational tasks, such as data research, analysis, and management. They ensure smooth workflow by maintaining organized records, responding to instructions from team leads, and coordinating with colleagues.

Key Responsibilities:

• Search and analyse data using various tools.
• Understand company products for data research.
• Maintain organized data records.
• Follow instructions from the Team Lead.
• Coordinate with colleagues as required.